Know what will sell, before you launch it.
ClariTrait builds a virtual copy of your real shoppers from your Shopify and GA4 data. Test a new page, offer or price on them first — and launch only what works.
Connects to the tools you already use
A rehearsal for every change you make to your store.
Four simple steps. No surveys, no made-up personas, no data team needed.
Connect
Link Shopify & GA4 — read-only, in minutes.
Understand
We map how your shoppers browse, compare and buy.
Test
Try any page, offer or price on virtual shoppers.
Launch & learn
Ship the winner. Real results make the next test sharper.
Everything you need to stop guessing.
See how your customers really shop.
ClariTrait groups your customers by behaviour, not demographics — who checks reviews, who hunts for deals, who leaves when delivery is slow. Every insight shows whether it's seen in your data or estimated.
- Shopper groups built from your own store data
- Updates automatically as new orders come in
- No surveys, no guesswork personas
Find the winner without risking a sale.
Upload a new page, offer, price or bundle idea. Thousands of virtual shoppers go through both versions, and you see which one is likely to win — in days, not weeks of live traffic.
- Test pages, offers, prices, bundles and shipping
- Works even if you don't have huge traffic
- Save live A/B tests for your strongest ideas
Answers in plain English, not dashboards.
Every test shows which customers respond, how much revenue is at stake, and the reason behind it — so you can act, not just analyse.
- Results broken down by shopper group
- Estimated revenue impact for every change
- Clear next step, written for marketers
Don't trust it blindly. Check it.
When you take a change live with your usual A/B tool, ClariTrait puts its prediction next to the real result. Hits and misses stay visible — and every result makes the next prediction sharper.
- Every answer comes with a range and confidence level
- Prediction history visible in your workspace
- Learns from your live results over time
Test the decisions that move revenue.
Start with the calls where getting it wrong costs weeks of traffic, margin or customer trust.
Offers & discounts
Find the offer that lifts sales without giving away margin.
Product pages
Know which layout, photos or review placement turns more visitors into buyers.
Ad landing pages
Pick where your Meta and Google traffic should land before you scale spend.
Bundles & upsells
Raise order value without making checkout harder.
Sales & launches
Plan Black Friday, holiday sales and new products with a clearer view of demand.
Shipping & delivery
See how much revenue rides on delivery speed and shipping costs.
Figures shown are illustrative examples.
Your tools tell you what happened. We show what's next.
ClariTrait doesn't replace your analytics or A/B testing — it tells you which ideas are worth testing in the first place.
| Capability | Gut feelor agency advice | Analytics & heatmapsGA4, Clarity | A/B testinglive traffic tests | ClariTrait |
|---|---|---|---|---|
| Shows what already happened | — | Yes | Yes | Yes |
| Predicts what a change will do | A guess | — | Only after launch | Before launch |
| Works without huge traffic | Yes | Yes | No | Yes |
| Time to an answer | Instant | — | 2–6 weeks | Days |
| Shows which customers respond | — | Partly | Partly | Yes |
| Risk to live revenue | High | — | Some | None |
Read-only access
We can't change anything in your store.
Your data stays yours
Never sold, never used to model other brands.
Confidence always shown
If the data is thin, we tell you.
Set up in under 30 min
Connect, and we handle the rest with you.
Test your next big decision free, with our team.
We're onboarding a small group of Shopify brands. Here's what your free pilot looks like:
Connect your store
Shopify + GA4, read-only. Under 30 minutes.
Meet your shoppers
We walk you through your shopper groups.
Run your first test
One real decision from your roadmap.
Compare with reality
Go live and see how close we were.
You're a great fit if
- You sell on Shopify or Shopify Plus
- You do roughly $1M–$50M a year
- You have steady traffic and order history
- You have a pricing, offer, page or launch decision coming up
- Free pilot on one real decision
- Hands-on setup with our founders
- Founding-member pricing at launch
Questions brands ask us.
Does this replace A/B testing?
No. ClariTrait helps you decide what's worth testing. Rule out weak ideas in days, then use live A/B tests to confirm the strongest ones. Every live result also makes our predictions sharper.
How accurate are the predictions?
Every prediction comes with a range and a confidence level, not a single magic number. We compare predictions with your live results, so you can see our track record on your own store. Accuracy improves as more of your tests run.
What data do you need, and is it safe?
At minimum, Shopify and GA4 through read-only access — we can't change anything in your store. Reviews, email, heatmap and shipping data make the model sharper. Your data is never sold or used to model other brands.
How long does setup take?
Connecting your data takes under 30 minutes. We then build your shopper groups and walk you through them before running your first test together.
Do I need a data team?
No. Results come back in plain language — which version is likely to win, for which customers, and how sure we are.
What does it cost?
The beta pilot is free. Early-access brands get founding-member pricing when we launch.
Are the virtual shoppers real people?
No. They're a model of how your real customers behave, built from your store data. That's why we always show confidence and recommend confirming big changes with a live test.
Stop guessing. Start knowing.
Test your next offer, page or price on your customers — before they ever see it.